Benjamin Moore Aura Paint

Posted on Feb 04, 2019 by Brookside Admin
Posted in Product Features

Proprietary Color Lock technology makes Benjamin Moore Aura Paint unlike any other.  Much like a turbo charger revs up the performance of a car, Color Lock technology improves the performance, durability, look, and feel of this product.  Color pigments are encapsulated in the dry paint film, permanently locking in the color.  Special polymers wrap themselves around color particles, creating a thicker paint that dries harder and is less sensitive to high humidity and moisture for a new standard in durability, as well as improved flow and leveling. 

Use Less Paint: Aura provides a higher build, allowing for a more protective coating on the substrate for superior hide and coverage. It's self-priming on many surfaces, meaning significantly less time per job, allowing you to move on to your next project more quickly. 

Save Time:  Aura Paint's Recoat Time:  1 hour.  Closest performing competitor product:  4 hours.  That means after you completely cut in the room (painting the ceiling line, corners and around windows, doors, outlets and light switches with a brush prior to using a roller; check out the video tutorial Cutting in a Room), by the time you finish, you are probably ready to start rolling!

The Gennex Advantage:  Gennex is Benjamin Moore's proprietary, zero-VOC colorant system and it is what sets Benjamin Moore paints apart from the competition.  Typical colorants weaken paint, making it thinner and more difficult to apply.  They also reduce the film's washability, allowing the color to easily rub off and fade.  But zero-VOC Gennex colorants actually fortify the paint, so it maintains its original viscosity in all colors, delivers a more durable finish and retains true scrubbability.  This makes the paint easier to work with. Lifetime Warranty:  Aura Exterior Paint provides a film so durable, Benjamin Moore warrants it against chipping, peeling and flaking for life.  They warrant satisfactory results if used according to label directions. Full list of Features:

  • Proprietary Color Lock® technology for richer colors that stay true over time
  • Rich, thick paint that provides a beautiful finish
  • Outstanding durability
  • Stands up to repeated washing with no color rub-off
  • Extreme hide and coverage for fewer coats
  • Mildew resistant
  • Paint and primer together
  • Seamless touch-ups
  • Zero VOC, low odor
  • Engineered with Gennex® Color Technology

Find a Spectrum Location near you to get started with your project today!  Local stores can also recommend quality contractors to help you complete your project.  

Shop Online Here for in-store pick-up, curbside pick-up or delivery within 5 miles of your neighborhood Spectrum Paint location.

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